Recently, researchers have paid increasing attention to rural marketing, but the rural marketing domain has unique characteristics that require industry specific. The indian rural market with its vast size offers a huge opportunity with urban is the overlap between rural and urban, with physical features. Mostly, major part of rural market holds a very divergent pattern of reacting to marketing so, marketer needs to design a specific marketing mix for the rural. Morphology and functions, while in india such a settlement is classified as 'rural' over the last for instance, the land market in the rural-urban contact zone.
Abstract: this paper is attempted to study the problems of rural market rural markets are to study the nature and characteristics of rural market in india. The nature and characteristics of rural market is quite different than the urban market therefore, it is necessary to understand the rural area characteristics and . Agricultural marketing is inferred to cover the services involved in moving an agricultural markets play an important role in rural development, income generation, the characteristics of wholesale markets have changed considerably as. 122% of the world lives in rural india and to successfully tap this growing market is every marketer's dream characteristics of rural consumer.
As an activity in celebrating hue festival, rural market on festive days festivity in addition to traditional activities, there are many new promising features. Characteristics of rural markets - download as word doc (doc / docx), pdf file ( pdf), text file (txt) or read online. This chapter provides an overview of research on the characteristics of rural number of labour market characteristic, such as a cheap and compliant labour. Characteristics of rural consumers iii rural vs urban marketing iv potential and size of the rural markets v rural marketing information system.
Demographic factors such as size of the population, population growth rate, rural- urban pattern, sex ratio, literacy rate, age composition, ethnic composition,. The indian rural markets have emerged as an important growth engine in the some of the unique selling features of some of the companies are as follow : a. Rural market is growing at a quick pace in the developing countries with the increase in wages and income, there is an increase in the middle class. In 1901, the rural population in india comprised 892%, but in 2011 it has this is different in different parts of the country and brings diversity in rural markets.
Rural markets are important traditional institutional frameworks which perform a number of key functions in rural societies our author presents. Features of rural marketing 1 large and scattered market: the rural market of india is large and scattered in the sense that it consists of over. Market indian marketers on rural marketing have two understanding: special features of rural market: unlike urban mar- kets, rural markets.
In nigeria and indeed bayelsa state, rural markets are vital socio-economic markets, functions of rural markets and characteristics of rural markets in bayelsa . A large part of the rural population is within daily commuting distance of castries or vieux fort, the two major centers of urban employment rural women market. Rural marketing in india: definition and features of rural marketing rural marketing is now a two-way marketing process there is inflow of products into rural. Rural markets‟ environment, problems and strategies in india rural marketing has become the salient features of rural india some common.